Archive for August, 2005

affiliate marketing programs india

Posted in Affiliate Marketing on August 31st, 2005 by admin

affiliate marketing programs india





Some advice on affiliate marketing

Affiliate marketing is the easiest to enter the arena. There are plenty of candidates to be in marketing approach that many have joined marketing programs just are frustrated by their inability to earn money online. Statistics show that only 20% of all affiliate marketers that 80% of all revenues derived from commercialization. Meanwhile, the remaining 80% in the minority has to share 20% of the remaining income.

While this situation is depressing to think there are ways that can propel yourself for 20% of employees in the field of affiliate marketing. To succeed, here are several tips affiliate marketing business that will be useful in your search:

Make sure to focus on a niche. Affiliate marketing is something more to add affiliate links on your site. You need to focus on an audience whose needs can meet a specific niche product or service first.

Choose quality products or services and not selling because the program offers high commissions. If the promotion of products or poor service, his reputation as a seller is bound to suffer.

Make friends with your customers. Treat them as you would his dearest friends. A mistake made by traders is to act as agents for closed sales. This only scares off potential customers. If you demonstrate that you really care, that will make them feel more valued and consolidate its status as repeat customers.

Establish your expertise in your niche. When it is perceived as an authority in your field, gaining credibility, and more customers trust you and the products and services they are promoting.

You can find More detailed information about the business of affiliate marketing WebGainMedia, leaders in the Affiliate marketing in India.

About the Author

Andrew



internet marketing scotland

Posted in Internet Marketing on August 31st, 2005 by admin

internet marketing scotland





Forex – Market size and liquidity

Several factors contribute to the uniqueness of the Forex market. These are:

* Extreme Liquidity market
* Geographical dispersion
* The large number of traders (and variety) in the market
* The length of trading hours (24 hours a day, except weekends)
* The lower profit margins compared to other fixed income markets (sometimes the benefits can be higher based on the volume of trade)
Quantities of trade volume *
* Variety of factors that directly affect the exchange rates

The market Forex is considered the epitome of the ideal or perfect competition. Based on statistics compiled by the Bank for International Settlements (BIS), average daily trading for this time of year is 3.21 trillion U.S. dollars in volume. This volume is divided into four categories, namely:

1. 1.714 trillion U.S. dollars in currency swaps – OTC derivatives, with interest rates in the short term
2. 1.005 trillion U.S. dollars in cash transactions – using currency to buy another for immediate purposes instead of future delivery
3. 362 billion U.S. dollars forward at all – the agreements between the two parties to buy or sell assets to a pre-agreed price
4. $ 129 million in estimated information gaps

The concept of futures contracts traded Forex born in 1972 on the Chicago Mercantile Exchange, and has grown steadily in the viable segment of the forex trading are today. According to the Wall Street Journal, futures now account approximately 7% of total volume traded in forex trading.

In the past, the most significant growth in foreign exchange trading volume occurred between April 2005 and April 2006, when the market witnessed a 38% increase in turnover, equivalent to a doubling since 2001. It has been theorized that he had Two major factors contributing to this growth. One was that the foreign exchange market has grown in importance as an asset class, and the other was the increase in the amount of assets fund management, ie hedge funds and pension funds.

Moreover, the emergence of trading currencies on the Internet has also grown in popularity under the platforms of the Internet that has made it easier for retailers to become more involved in the trade of "industry and increase the factors currency trafficking. And this was just one of trade execution venues that have become, but is probably the most important.

According The Wall Street Journal Europe, 73% of all trading volume is a direct result of the 10 most active traders in the currency market. The table below lists of these 10 traders, their country of origin, classification, and their percentage of volume:
Row
Name
Volume
1
Deutsche Bank
19.30%
2
UBS AG
14.85%
3
Citi
9.00%
4
Royal Bank of Scotland
8.90%
5
Barclays Capital
8.80%
6
Bank of America
5.29%
7
HSBC
4.36%
8
Goldman Sachs
4.14%
9
JPMorgan
3.33%
10
Morgan Stanley
2.86%
Interestingly, eight of the 10 hail list of any U.S. or the UK. Naturally, the Swiss bank is also one of 10.

About the Author

Justin Stewart has used software to automatically trade the forex market allowing him to earn a living without lifting a finger, even while he sleeps. You can use the same forex software to get the same results.



seo quotes

Posted in seo on August 30th, 2005 by admin

seo quotes





SEO – Insider Tips to Creating SEO keywords and phrases

If you have been the practice of search engine optimization you probably you know it's a good idea to include quotes in your keywords and keyword phrases for your web copy more attractive to search engines. You may also know it's a good idea to put things in place that specifically sells in quotes so that the spiders of search engines see exclusive content or who possess or information. However, there are some more tips that come along with creating SEO keywords and phrases that are less well known.

Many SEO experts advise practicing word stemming. This means that when you find a keyword that works that you should not hesitate to use it in the words of different ways. For example take the phrase "SEO optimization". You may also want to use phrases such as SEO optimizing, SEO optimized and SEO optimizers which branch out linguistically from the original keyword.

Another great tip is to avoid using what is called kill terms. This is just a phrase for conjunctions and prepositions that are largely ignored by search engines. Kill common terms include a, an, and, by, for, in, it, of the well, to, web and.

However, another tip is to be aware of case sensitive keywords. In case of doubt should always present in lowercase. But when it comes to names and places you also want to put things in appropriate cases. For example, if you are looking for Frank Kern to set in Frank Kern and Frank Kern. Some experts even advise putting a key word in all caps as in FRANK KERN as many people have stuck capital key caps when searching. The search engine that is thought to be more sensitive to case is Alta Vista.

Chris Angus is a SEO and website promoter, which can be contacted at sales (at) brilliantseo.com

New Baby Gift
Mobility Scooters
Windows Faringdon

About the Author

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
New Baby Gift

Mobility Scooters

Windows Faringdon



internet marketing white paper

Posted in Internet Marketing on August 29th, 2005 by admin

internet marketing white paper





White Papers use as a powerful marketing tool

Surveys indicate that nearly two thirds of the prospects for downloading a report as part of its cycle purchase, while another third pass the white paper with a supervisor.

This shows that the blanks are a powerful marketing tool sales. Of Indeed, its effectiveness is essential for the early stages of the buying cycle. White papers, not only generate sales but also help build credibility. While the documents White can be successful as lead-generators, marketers must be careful to ensure that they are designed to be educational in nature and not just a disguised sales field.

Addressing porters with courtesy

As sales professionals, it would seem that goalkeepers as auxiliary administrative and executive have been trained only to filter out sales calls and keep them away from connecting with your prospect in your business. And, may seem like nothing I can do about it. Often, the goalkeepers are the key to their success in terms of reality, which directs you to the person you wish to speak at your organization.

The key holders in the fight against the door, not to try to arrow next to them. Tell them you want to take their addresses. Ask for help. Be genuine in your approach and not try false friendship. A simple courtesy can go a long way.

Two easy steps to build their own sales lead list

The Internet has many sources of sales opportunities. Online directories such as YellowPages.com, SuperPages.com, association websites, etc., directories of members, the Chamber Trade from the lists, White Pages, MLS listings are some free sources you can use to build a prospect list.

ListGrabber is a powerful tool that helps build customer lists sources list freely available on the Internet. You can automatically import a contact list online in just 2 steps. All you have to do is:

1. Highlight the list you want to catch and
2. Click the button Grab 'in ListGrabber

ListGrabber intelligently extracts all tracks in the list and inserted into a spreadsheet or other database. You can pull thousands of potential customers and build your list soon.

Excite prospects Cart

Convert the benefits provided by your product or service living word images. Dramatize the situation and put all your perspective in it.

For example, if you are selling financial products, describe a debt free life. If you are selling phones, explaining a situation in which your prospect can contact their loved ones anytime and anywhere. Painting a table and get your potential customer attention glued to it.

About the Author

Working as a product marketing specialist for www.egrabber.com



affiliate marketing manager salary

Posted in Affiliate Marketing on August 28th, 2005 by admin

affiliate marketing manager salary





Promote Yourself To Affiliate Manager

There are many benefits to gain by promoting himself to an affiliate manager position. If you are already an affiliate, and know what tasks to do in order to affiliate sales. The problem here is that you only have so much time each day to perform these tasks. As affiliate manager, you can leverage your efforts to help recruit, support and assist an army of affiliates to do the work for you. That means less Affiliate managerial job, and leverage more benefits for all participants to manage.

If you have a product or service of your own, you can start your own affiliate program and affiliate promoted to manager. Now you may be thinking "That sounds good, but I have a product or service of mine." Good, even if you do not have your own product or service, you can still become an affiliate manager, because many online businesses are realizing how much more can obtain from their affiliate programs if they hire a qualified affiliate manager to lead them. Some sellers are paying their affiliate managers to $ 3000 – $ 5000 per month plus a percentage of between 2.5% -25% of gross sales generated by affiliates.

The other option we have is to find someone with a product or service that does not have an affiliate program setup, not a joint venture with them, where they build an affiliate program, and become his manager members. Then you can negotiate some terms of how they pay you, if you want a set monthly salary, a percentage of all sales by affiliates, or a little of both.

If you already have a product or service and you have an affiliate program in place for this, then what are you waiting for? Launch an affiliate program as soon as possible, be your own affiliate manager, or hire someone who is qualified to manage your affiliate program. Warning: The benefits can go through the roof, so be prepared to handle a large amount of sales.

As Partner Manager, there are plenty of things that you need to know to maximize their effectiveness affiliate programs. It is important to know where to find and recruit super affiliates (These are the members who will make the most of their sales). Also, how to motivate and encourage members to sell more, and how to create and deliver marketing / sales tools for their members to make their job easier, and allow them to make more sales.

You may need some additional training, if you want to go to be director qualified affiliates. Getting the proper training will enable more effective and truly maximize their success to new heights. Fortunately, there are many places to find training materials (such as e-books, reports,

About the Author

Jambhala Rinpo Download Free affiliate manager training materials



seo writing articles

Posted in seo on August 27th, 2005 by admin

seo writing articles





Article Marketing – How to write quality articles at runtime SEO strategy.

Article marketing has undoubtedly here to stay. The often repeated mantra is' Write articles if you want free targeted traffic. Is this possible? It is possible only if they are willing to implement certain strategies in article marketing.

To succeed, you must write articles that are of quality that the public likes to read, while implementing your SEO strategy.

Firstly we must note that the articles I write are for the public and not for search engines. Therefore you should know about the topic to write expressing their experiences. If you lack sufficient knowledge, will prudent to upgrade their skills or do research online. So, you will be able to write much of the material that shows his experience.

When you write articles to ensure that the items are related to the theme of your website. If your article is about Rose Gardens and its website is on Opportunities business of the Internet, visitors to your website from your article to click away in a moment. However good your article could be this will be the result, because the visitor is interested only in the Rose Gardens.

Never overlook the fact that the public is eager to learn something from you, pick up some tips and ideas and implement them when the opportunity arises. Therefore, it is important that your articles are educational, easy to understand and in simple language. Avoid technical jargon as far as possible.

However good your item may be, it is important that your article calls attention of the audience when scrolling down the articles in article directories. This will be possible only if you have a captivating title for powerful Article. You have to spend some time on this, but not mislead the audience.

Once you have decided on the theme of his article, the strategy SEO first thing to implement is to identify the right keywords for the article and the purpose of these keywords in the content. You should place judiciously these keywords in the content, without exaggeration. If you overdo the search engines will have the character of keyword stuffing and could penalize you.

A great SEO strategy adopted to attract spiders search engines is important that your keyword in the title of your article. This strategy works even better if the keyword becomes the first word of the title.

The resource box at the end of the article is the hub of this article and the author should aim to gain maximum benefit from it. Write a few words about yourself or your product that will impress the reader and also have a living link to your site web. Here, a useful SEO strategy should take is to have an optimized text bar. The anchor text should include keywords or keyword phrase of choice. Al make this site can get ranked higher in search engine results for your preferred keywords.

Successful marketing Article depends on how you can write quality articles, while implementing the SEO strategy, taking into account of course, your audience comes first.

About the Author

Copyright © 2008 Kanaga Siva Kanaga Siva is an Expert Author and Marketer. For more Tips on Writing Articles,
Free Home Based Business
and
Internet Marketing
You are welcome to visit Kanaga Siva’s Website and Blog Now.



seo consultant

Posted in seo on August 27th, 2005 by admin

seo consultant





Hiring an SEO consultant: 4 Benefits Critical to Business Line

Hiring a SEO consultant has become critical to the success of the online businesses. As each industry has become more competitive online, employers are struggling to increase revenues. The search engine optimization offers a cost effective solution. When executed properly, it can build exposure for your website, increase your traffic, and improve your conversions. However, a effective search engine marketing optimization training requires mastery of an experienced SEO consultant.

Many business owners have been surprised to learn that their own efforts have sabotaged their competitive ranking in organic listings of Google. That problem is easily avoided. Then discover the four main advantages of hiring a SEO consultant.

# 1 – A comprehensive approach

The rapidly changing landscape optimization Search engine. Achieving and maintaining a top ranking requires a careful approach that brings together different disciplines. It is not enough to stuff keywords on your pages. Similarly, link popularity has led to the relationship of authority. Thematic contents should be woven into the web 2.0 properties. A SEO consultant provide a comprehensive approach that integrates the most effective optimization techniques.

# 2 – Clarity of purpose and goals

With each change in classification algorithms search engine ', a new crop of rumors and speculative theories arise. As a result, business owners unwittingly adopt methodologies search engine optimization that are based on fallacies. It leads nowhere and the poor continue to expect organic rankings. Consultation specialists with experience SEO have developed a keen sense of sensitive strategies that produce long-term results. Indeed, an expert SEO consultant can cut through the noise and identify the most advantageous route to a high ranking.

# 3 – Exposure increased traffic

The goal of a SEO consultant is to lift the siege the higher organic ranking for your main keywords. In doing so, you will enjoy greater exposure to your target audience. However, the mere exposure not enough. When the public sees his place in the top of the charts of Google, should be obliged to click and visit. The search engine optimization experts realize that exposure is of little value without traffic. Much of the work of an SEO consultant is to get traffic to your site.

# 4 – Access to hard-won experience

Search engine optimization requires a mix of various skills refined. SEO writing to the creation of thematic links and the web 2.0 for the social integration of media marketing, SEO consulting is the art and science. Not only does it take years to develop these skills, but an effective SEO consultant realizes that algorithms change constantly. Keeping up with them is not a part-time job, but requires dedication. When you hire an SEO consultant, get access to your hard-earned experience.

One of the main challenges for business owners who want to reach your audience online is the creation of a reliable funnel search engine traffic. However, the days when search engine optimization can be done quickly and simply gone. Now is a complex discipline incorporating multiple skills. By hiring an SEO consultant, you can use this knowledge and enjoy measurable and sustainable results.

About the Author

With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith has refined the SEM SEO Expert Formula. Hundreds of case studies have combined to build the formula that drives search engine ranking through social marketing and web 2.0 communities and resources.



covert affiliate marketing tactics

Posted in Affiliate Marketing on August 26th, 2005 by admin

covert affiliate marketing tactics





Your blog is not for sale – What?

Traditionally based business blogs were created to improve relations with customers and clients. Naturally, old time bloggers to this comment, indicating they are not for commercial purposes. Of course, if you're reading this blog, I'm sure you're at a stage rather advanced that we can discuss the idea of making money from blogging.

Most blogs "gurus" who advise the direct sale on his blog. The blog is intended to be there to build a relationship. However, while making friends and building new relationships is a priority, I prefer blogs to build my business (and earn some money in progress).

If you're not ready to show what you have to offer, how will they find out?

In reality it makes little sense to me if you're simply going to blog for the sake of it and not make any offer, at the end of the entry. I think some people think that simply filling a lot of ads in the sidebar is to make money. Unfortunately people rarely click on these ads, so it is a mistake. People read your blog, because are interested in what they have to say. If you're not going to tell people what the world has to offer, how the hell can they know?

Contextual features within their jobs is the best way to go about doing this. While readers are committed to what you say, a mixture of its offerings in the text. Of course, not do everything blog entry about the sale, otherwise your blog will become a "festival of tone" (although one or two positions will not hurt, while also containing great content). Just before actively trying to "sell" your visitors, no hard sell.

If you have your own information products, e-zine or website of belonging that fits the topic you blog about, be sure to discuss it.

If you sell a product that addresses the problem you have decided to write to their audience.

If you are affiliated with a company or product that offers an appropriate solution, talk about it.

Your readers do not have an ESP, you have not visited your blog just because like you. Your audience is interested in what it has to offer. They want to know what you're doing, and what products you get. Do not make the assumption that his base of readers already know their product line, and will investigate further if you ever feel the need to buy from you. This is not the case – You need to take the hand and show you.

This issue is something Lynette Chandler and I make sure they teach you in our blogs Internet Marketing Bootcamp.

A little knowledge about how to monetize your blog

Surprisingly, there is a vision of people who have fallen in making money on my Endeavor (laughs).

Andy Beard himself has been quoted as saying "they probably have more customers paying many A-list bloggers have been paid. Visit to read Andybeard.eu full fare.

John Reese also mentioned the issue, when his team conducted an audit of Members BlogRush. Special mention that most "do Money Online "Blogs were ignored because of the number of announcements in comparison with the techniques, tips, helpful tips and real. Check to the whole article on his blog at income.com / blog, as also mentioned this blog in particular as one of the only things they did well.

Brent Hodgson Concerning the topic as "the sale of the shoulder," "an inclusive type of sales pitch, which only involves people – not as a sales perspective, but as people. "I get as someone who uses this tactic, either unconscious or very deliberately." The full quotation can be seen in brenthodgson.com.

This certainly applies knowledge to you!

And no, the writing in this manner is not reserved solely for those with "marketing Internet "blogs. Whatever your place, you are assured of products and services to sell, and readers will enjoy related content, This means that you can sell to your blog.

So, should start selling your blog? Whether covertly or blatantly obvious … the sale of a sudden does not make you a door to door salesman. It simply means that you are someone who can relate their problems to visitors, and can offer honest recommendations or solutions.

About the Author

If you’re looking to pull more profit out of your business blog, check out the
IM Blogging Bootcamp
. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.



testimonials seo

Posted in seo on August 26th, 2005 by admin

testimonials seo





Choose the best SEO company

Optimization services vary from company to company. It differs with different working styles in different countries. It is essential that any website that is built must be known by all peoples of all for any attribute you want to spread. It will include people who build websites. To reach the target audience, advertising is important. Without having the website in search engines, no advertising opportunity for websites. As owners websites, and people must understand the importance of search engine optimization and vitality. This is like a business card available online. With SEO services the right company, advertising is no longer a strange word.

Before hiring a SEO company, the owner of the website is supposed to have the following in selecting a good one.

Find the best SEO

Those that offer great services we have provided the first. It's easy to check online the best SEO company. For those who claim to offer the best SEO services should first rank in major search engines. It would be best for them and that will be displayed how skilled, they have in the art of SEO

Well established SEO company

There is always a difference when people say that the company SEO services and when they say that is an offer SEO services company. There will be a web design, web construction company in a professional web design from SEO going to do for you. That does not help. As website owners opt for SEO companies that are well established for the search engine optimization, where a professional SEO works to improve the site. SEO is a new concept and that means the checklist for the establishment of these SEO companies will be 5 years. If a company has good experience of 5 years as "SEO Company", then it is a good choice.

Testimonials and References

Verify that the testimonies of other clients of the company. If you have a question that many of us, who can not manipulate the evidence, and then you should ask for references. Even if you opt not to call the references, the query of how the references are grown confident that the companies are. These will help web site owners to make good decisions. Companies are hesitant to provide references is not secure and confident, while businesses that are easy to secure.

Company committed

SEO professionals will work to escape by merely suggestions. Rely on our word, is the important concept to get noticed. Choose those that work for you and not just fail to suggest changes.

Guarantee with reports

The realistic goals that are measurable and specific can be easily discovered. That gives security companies when they give guarantees. Most important is to ask the company's monthly report. They are mirrors of the work.

Thus, the choice of best SEO firms will not be a difficult year for many website owners if they follow this with a heart full.

About the Author

Brayan.peter is a seo copywriter for searchenginegenie.com. Rated one of the top seo company in the world, search engine genie provides organic search engine optimization services for small to large businesses. Contact her through mail at brayan.peter@gmail.com.



internet marketing examples

Posted in Internet Marketing on August 26th, 2005 by admin

internet marketing examples





Become a true Internet Marketer is simple but not easy

Many think the money to find using the Internet is easy, because many pages web say it's as easy as a simple Internet business. I write this article not to scare you, but to tell the real thing. Because free programs created to educate to become a successful internet marketer. Be a successful income generation through a legitimate internet without breaking the law the country, and the law of the Internet world.

To my knowledge, a study says that almost 99% of those who venture into the world of Internet business, and losers laden, or return of capital or profits skirt skirt only. What I mean here is 99% of people are looking for additional income through the Internet by usually found error. Internet business is generally something that promises big profits with the network systems and also a very small capital, without having to leave home to develop your business online. Only 1% is only really successful and has very lucrative income. In general, call Internet Marketer (IM).

However, almost 100% of people who already have a physical business and some products out there, sure they have the advantage if they have a website. For example, if you has soy sauce business, selling cars, insurance, is sure to have a website that describes all products, has many advantages from a dealer that has not website. This is not the seller of the Internet. For me this is his own need to have your own website.

For Internet Marketing, its objective is to obtain large benefits with very little capital and being home alone. This is not a business for me, but a branch of knowledge that is greater than the Ph.D., the doctor. Why not?

Many who have proof of degree, doctor, and cert account., Such as lawyers, teachers and doctors. They are all still need to get up early and go to work. When high clouds, would have heaven. They still have to go to work for money. Be objective and qualifications to become Internet marketing, well above the field.

Because knowledge is not an Internet in college. Because if the teachers on how to generate revenue without having to leave home with little capital, no doubt they want.

Internet Marketing is a profession. One of the field of "works" for those who selected only. It is not easy, more difficult than becoming a doctor or teacher. Therefore, only 1%, which can only obtain the actual level of Internet marketing. Try to see what curriculum subjects to reach the level of internet marketing.

1. Ability to create your own website.

2. How do I create a concept website that can attract high traffic? Before that explained the concept of "free" and "beneficial"

3. Learn how to use the web form. See, Google, face book, Yahoo, Wikipedia, the life of the window, Twitter, etc, this site is free and beneficial, but to have a Gmail account free even records all your information in the web form. It is "free" payment "of their data."

4. Know your website, make viral form, where the member or subscriber of your own to help promote your website, then be on autopilot.

5. Learn how to use the campaign email. If you sign up on twitter or face book and MySpace, after registering, have not asked to review your email to activate the link to. Auto Answer is working, then you will find some email the other is an email campaign.

6. How to interact with customers. While email, we have to respect, if not us, or address e-mail campaign in email only draw of our customers.

That was a big part of education program to become Internet Marketing. There is a university in the world who teach these subjects, with except for their own learning with the real internet marketer. That is, if they are willing to teach.

The only difference to obtain a degree compared Internet marketing with a degree from Universiti local college that needs the money, family life, and please pay the scholarship. Conference must go, be rare practice might not pay, and so finally the watch (as the report of Cannes 3 years ago, Guard 2 master). But to learn and earn a degree in Internet marketing, only have to sit at home, take time before the two teachers Assoc. Google and Assoc. YouTube and many other websites that act as guardians. That is modal. When expired, then becomes a true internet marketer.

Examples of success in Internet marketing as Larry Page and Sergey Bring created the Google website while still studying at Stanford University in 1998. Website and the value of your Internet marketing business in 2004 reached USD23 million.

Mark Zuckerberg and collage Eduardo Saverino, Dustin Moskovitz and Chris Hughes, a student of Computer Science at Harvard University building face book site in 2005. When the page Web born in March 2008 someone has offered to buy USD750 million books face, but not sold, then Yahoo in September 2006 to USD1 billion offer to take it, not sells. September 2007 Microsoft will want to buy the book offer versus $ 500 million and 5% of the profits of the company and not sold. And this book has been working Face with the creator of Gmail and Google former engineer Paul Burchett. It is an example of successful Internet marketing in the internet history?

That kind of people that 1% has spoken. Nusantara in the idea, for example here, many of them partially successful but do not know how many, but its objectives have been achieved, with a seating area at home, not go to work effort, money every day, more days and more of the revenue that make this the right way, without violating the law.

How to become a true Internet marketing is simple but not easy. You do not need a big capital like selling hamburgers even need two or three thousand, but their capital is willing to spend the time to learn and seek the right teacher. Hopefully they really understand how selected, how it has gone.

About the Author