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Posted in seo on January 31st, 2006 by adminimage alt seo
Top Twelve Tips Real Estate SEO
Top Twelve Tips Real Estate SEO
Getting to the top of results pages search engine thing is so hard to achieve these days and even more for a real estate agent.
Perform a simple search, such as real â € Orlandoo œreal for sale € for example, and was distressed to learn that there are over twenty four million websites competing for top ten in the SERPS (engine search results pages)!
This article is provided to you is the real secret of the classification search engines.
It is specifically aimed at Google, but also work well for Yahoo.com and Bing.com.
Follow these ten techniques faithfully and you will see dramatic results in its position in time for certain key phrases that can turn your real estate business:
1) Key phrase Research
Before you do anything you need to know what people are really writing when they do a search to find property and real estate for sale in your area.
To learn you need to spend several hours looking through data provided by Google, Overture (Yahoo) and Bing.
To discover these gems will have to use tools such as the target is available = "_blank"> Google external key phrase suggestion tool and Wordtracker.
Iâ € ™ ll make a comprehensive guide on how to use these tools and determine what really needs to know in a future post € |
2) the importance of keywords in the title of the website
Once you know which keywords and phrases that people are actually write, then you should create pages that match the search and add the phrase itself in the title tag of the web page code HTML.
Insert title text between two delimiters of degree:
WHAT PHRASE some other words
3) Meta Tags & Descriptions
In the invisible part of the HTML page that elements of the so-called â € where € Oemeta TAGSA you can add a description and keywords related to the page in question.
Note that I said to the page and not the site?
It is important always remember that what you are trying to achieve is a higher œpage Ranka € â € â € no more œsite Ranka € â € |
Just use the key phrase that is the target of their efforts in that particular page with a criterion in the â € € œheaderâ of the page's HTML code ina is, between the party to â € œâ € and â € œâ € ends.
Here you can put two labels:
4) Image Alt Tags
Whenever you add an image to a website that has the opportunity to add a text as known as the â € as € œalt taga:
<img src = "A € http://www.xyz.com/the" alt = "â € whatever "/>
5) keywords
Try to achieve a â € œkey word density € of about 1.6% to 2.8% in the visible part of the website.
To achieve that simply divide the total number of words by the time you need to appear with your passphrase.
(Times the phrase appears / Number of words) A x 100 = KD
EG keyphrase appears 7 times in a page of 498 words hence its KWD is calculated:
4 / 498 = 0.014Â then 0.014 x 100 = 1.4 to KD = 1.4%
6) Key phrases URL
Try to use the phrase itself as part of the URL.
Example:
If the phrase is â € œreal property listings in New Haven COA € Â then either put the page in a directory called â € real-estate-listings-New-Haven-CO â € and call the page œindex.htmlâ € â € or call the â € page real-estate-listings-New-Haven-co.html €
Alternatively, it could consider purchasing the domain â € real-estate-listings-New-Haven-CO.com â € œ.
7) Maximize the value of the first link
Google says its website English as a superior language, that is human to bottom and from right to left.
The link more important to Google (which gives more weight to) is the first link in the upper left.
Many people make the mistake of making this link for â € œindex.htmlâ € or similar anchor text œhomeâ € â €.
For a realtor to call home can work but better to replace it with your key phrase and make the link with â € œ / â € and not â € € œindex.htmlâ (see next hint!).
Avoid Duplicate Content
Google really punish your site duplicate content.
The problem is that Google can not tell the difference between a web page â € œhttp: / / www.yourdomain.com/â € and â € œhttp: / / www.yourdomain.com / Index.html € and, although they are actually the same thing, it looks like two different pages but with the same exact content € |
For this reason, is very important not to fall into the trap œindex.htmlâ € € â!
9) The importance of good navigation hierarchy
Google is a lot to make the user experience the best you can and therefore love a site that is easy for users to navigate.
To ensure that the benefits of this preference site you need to make the tree € â € œfamily your site very intuitive to use by creating and using sub categories where appropriate, and then ensure that the top (s) of each tree are easy to follow the links down into subcategories.
Obviously the top of the tree must start at the index.html page.
Create then a â € € œsite map of all pages (there many tools available to the freedom to do this as it http://submitgooglesitemap.com/) and provide this site map to Google www ata. . com google / Webmasters / tools
10) key competitive SERPS Phrase Analysis
One must realize that the ten sites that appear in Google's € ™ s the results of doing so for a reason (or indeed, for various reasons) and that is because they best suit the filtration system Google implemented by technically known as the algorithm of â € œ â € œ.
Google operates the twisted logic and a recipe dating back to the original patent more than ten years that a search results page or € â € œranksâ a page based on several criteria (many of which are not openly revealed!).
The key to their success is the analysis of the results there and reverse engineering of œwhys possible â €? â € through diligent research to discover what evidence exists on the web that could show the â € € œhowsâ It is a given SERP € |
The most important thing is to know (and understand) what their competitors to achieve high rankings.
Once again there is insufficient space here to show all the techniques needed here, but essentially you need to work as account page again with links and then reproduce the same quantity and quality of links to your own site and then add more € |
11) Good Quality Back Links
Perhaps the most important part of SEO is in the development of quality one way links or œvotesâ € â € pointing to their websites.
This is one of the most time consuming elements of search engine optimization because it requires literally thousands of these links again if you really want to succeed and find thousands of site owners willing to link to you without you offer to link back to them is a very difficult thing to achieve as you might imagine.
Not only do you need to get several of them that is also needed a reliable and get the wrong kind of link turn can lead to really get your site blacklisted on Google if you are not careful.
Do not be tempted to fall into the many offers to â € œsubmit your site to thousands of x directoriesâ € or the like, more often than not end the bad links, by far the wrong neighborhood.
The key is to do it yourself or hire a specialist in search engine optimization who knows what they are doing. What you can not afford to ignore though, as is the area SEO can and should make the biggest difference.
12) The importance of video and virtual tours for Real Estate SEO Purposes
Make videos and present them to the right places can make a huge impact in the short and long term for their successful real estate business.
The success of video sites like YouTube and DailyMotion to name two popular video programs on the web is becoming. More and more people are waiting that travel by real estate agents and virtual video on your property listing Pagesa € |
The good news from the standpoint of SEO is that there are three wonderful benefits of this and they are:
a) Virtual Tours really help sell listings and can make the difference between buying an MLS listed property through your company or someone Elsea € ™ s..
b) Link back œvotesâ € â € can be obtained from most popular video portals is enormous and quite simply the most video / virtual tours to create and present the greatest number of votes that can geta € |
c) Google, have paid U.S. $ 1.6 billion YouTube is actively seeking ways to incorporate video in their search results and increasingly we are seeing videos and virtual tours in the first three pages of results.
(Incidentally, if sand t ™ € in the first three pages of results might well forget it!)
Following these simple techniques but much time allowed to compete strongly with most of its competitors, provided they are not actively recruiting a competent SEO specialist (most donâ € ™ t) and therefore must be able to rank high in time.
Yes, it takes time, but I fear that with the right strategies and can willa beat its competitors to research and ultimately more difficult to sell real estate through of your website.
Unfortunately there is no magic wand or silver bullet to achieve the optimization of real estate Search engine, but a careful investigation and due diligence and will not prevail again and again seriously what allows you to generate more research and sales.
About the Author
Specialist in turnkey Real Estate SEO solutions and Affordable Real Estate Virtual Tour production.
http://www.est8agent.com
