redirects seo
SEO Primer – 7 Basics of SEO
Getting Started with Search Engine Optimization
This article is for the new web designer or business owner who wants to get a good placement for your website in search engines, but doesn ™ € know how. Let's look at 7 Basics of SEO below. These sand ™ € t the only things you want to know about SEO, but these are the areas that you should learn about first. I have the items listed in the order you should approach them. Some of the topics only take a minute some it takes a little more (the cleanliness of HTML), and others will become an ongoing process (keywords). But, after reading through this list must have a good handle on where to start and where to proceed next.
Basic SEO 1. Leta € ™ s begin with a definition. If you donâ ™ € t understand what SEO is then not be able to optimize your site correctly. SEO means € â € œSearch Engine Optimization and is the process by which to optimize (adjustment) of your website will be placed on search engines (Google, Yahoo, MSN, etc). This is not the same as the design of a site that attracts customers and encourages them to buy. That is a totally different debate.
SEO makes your website specifically to improve their position search engine. If you do a Google search on any search term you are presented with a list of links. At the top of the page on the right side is PPC (Pay-Per-Click) links in which someone pays a fee for Click to get positioned. Basically, PPC, more are better paid position. Most people only look at these lists. You donâ € ™ t need SEO to get one of these positions, just a lot of money.
The main section of the page contains œnaturalâ â € or â € € € œorganicâ listings. These links are displayed in the order in Google has determined that best match your search query and the list of the best first game. There are only 10 items per page and most people only will be in 1st page, and maybe the 2nd. So your site should be listed in the top 10 and the worst in the top 20 to get any kind of useful exposure. This is where SEO comes into play with SEO to adapt their code to sites that the search engine ranking of your site on top of the list. This can be a daunting process as there may be tens of thousands of sites competing for the same principle ad. One trick here is to target your pages in search terms less popular for better placement. It's much better to be on top of a page for a term to 1000 searches a month ago is on page three for a search term that gets millions of hits (almost no one looks on page three or beyond).
SEO Basics 2. The website must be search engine friendly, to correct any bad code. Search engines send a œspidersâ € € or â € € œbotsâ to look over the whole Internet, cataloging and categorization of web pages that it finds. If the search engine is with trouble getting through your pages, then either rank your page is bad, or worse out of place all together. Have your site Search Engine Friendly means have easy access code (no frames) does not have bugs in the code (the error checking code), and direct the search engine through your website (good surf).
Therefore, try to stay away from complicated codes as much as possible. Things like Flash websites look great, but can cause problems in the search engine. Check your site for coding errors, this is pretty easy to do with web design programs like Dreamweaver that will do this automatically for you. And plan on having a text based on the navigation bar on every page. This is usually placed at the bottom of the pages. You may also want to consider â € € œSite Map page on your website with easy to follow the text based links to all pages important. The search engines locate the page with a site map and use it to navigate a website if available.
SEO Basics 3. By far the # 1 most important aspect of SEO is: Keywords. Keywords are the words you type into a search engine to find interesting web sites to see. You need to know what search terms they can use to find your site and then use those terms as keywords in your website. Start by A list of all keyword combinations that you may think you to find your website. Treat everyone in a search engine and see what happened.
Now we need to see how to make these search terms on the website and what other possible search terms might be used for the same sites. There are several tools on the Internet for help with this investigation. A great free tool available in Google:
https: / / adwords.google.com / select / KeywordToolExternal
Google will allow you to type in a search term and then give you a list of similar search terms, frequency that were searched in the previous month and some figures of comparison for Google AdWords advertisers. This allows you to quickly find additional keywords and to see how well they perform. As mentioned in SEO Basic 1 is a good idea is to optimize your site for a keyword in less frequent use or combination of keywords so that can achieve better placement. The Google tool will help resolve this.
Look for only 1 or two key words to focus on a particular page. Many times the words overlap, so you can focus on a combination of keywords long and covers many other combinations of keywords at once. For example, if you are designing a page to sell Photoshop training can be optimized for this keyword phrase â € œAdobe Photoshop Training Video Setsa € This not only gives optimized performance for this combination of keywords, but also for these other keywords and combinations, as follows:
Adobe
Photoshop
Training
Adobe Photoshop
Photoshop Training
Adobe Photoshop Training
Photoshop Training Video
Adobe Photoshop Training Video
Photoshop Training Video Games
So try to reach a combination of several keywords that contain several other combinations of words also key.
Once you know what keywords to use, and is ready to place keywords on your page. The main places you want Use keywords are:
In the title of the page (meta tag title)
In the description of the page (meta tag description)
In the first sentence of the page
In every image alt tags
In the links to and from the page
Well represented in the body text of the page
The keywords meta tag is no longer regarded by search engines, but I still put the keywords in the tag, so they have an easy reference for my own use, to do SEO.
Be sure to choose the right keywords, and ensure that cover more than 5% of the floor on the page. An easy way to get more keywords in a page is by using lists, such as:
We carry:
â € ¢ Adobe Photoshop Training Video Games for Educators
â € ¢ Adobe Photoshop Student Training Video Games
â € ¢ Adobe Photoshop Training Video Games Business
â € ¢ Adobe Photoshop Training Video Set for fans
Note that the text of your page should still be easy to use. If you use the keywords too often and strangely on your page can be included in the search for better engines, but I throw out the visitors. Who wants read a poorly written page?
SEO Basic 4. "Do not try anything funny." There are plenty of â € œtrickyâ € things you can do to get more keywords in a page without disturbing your visitors. The problem is that search engines know about these tricks, and penalize your site if you use them. So donâ € ™ t do any of the following, or you can find your website disappear completely from the list of search engines.
White lettering on a white background, or any similar text coloring trick. Even color text using a very light gray on a background text white or very dark gray on a black background can get beaten by search engines.
Donâ € ™ t repeat your keyword over and again. People used to do things like this at the top or bottom of your pages: Photoshop Photoshop Photoshop Photoshop Photoshop. He worked in the early days of search engine optimization, but not anymore. You should also not try this trick in ALT tags, image names, links or other places in your code. Search engines of this place and you will be penalized.
Donâ € ™ t put keywords in comment tags like this:. Also Dona € ™ t include keywords in hidden form fields as well::. Search engines spot these and mark that on this basis. For the same reason donâ € ™ t create hidden links as a place to hide keywords.
Despite putting keywords in image names and labels ALT is a great idea, donâ € ™ t think it can only create a pool of clear gif images in 1×1 size and fill it with keywords. Search engines are very good at detecting tricks like this too.
Therefore, the use of appropriate keywords, donâ € ™ t try to sneak half past one search engine and you should do very well. Just keep in mind if you think you need to hide the key words to fool search engines you can be sure you have thought about it and will make every effort to devalue your site accordingly if you use these tricks hata œblack € â €.
SEO basics 5. All pages have links to other pages. The main search engines and links. They like sites outside of the linkage in his, but also as links within your site is going to other pages. Thus, in this case with more pages can be useful. Also, since you now have all these pages which link to it gives it a great place to use some other words. Make sure your links are your keywords.
But, and this could have been in Chapter 4, donâ € ™ t create a œdoorway Pagesa € € redirects you to another page. What used to be common practice SEO create many (hundreds) of pages of entry, each stuffed with specific keywords, all of which redirect the visitor to the actual page they were seeking. This would give your site lots of pages, with lots of internal links and allow you to maximize the strength These doorway pages for specific keywords but. . . Search engines have become wise to this trick and now criminalizing the use of the funnel pages. So Dona € ™ t use redirects unless absolutely necessary. And never use doorway pages.
SEO Basic 6. Just try to optimize a page for one or two groups keywords. More than that only dilutes its index of keywords. Search engines analyze your website to determine which words are used as keywords. They To do this, search the title, description, page, line and use of the word on the page. It will then determine the relevance of your keywords to the page. So if you try to use too many keywords in a page, only to lower the percentage of any individual or group of words key on that page. It is better to optimize for a wider group of keywords as noted above, to try to optimize a page for a lot Individual keyword € ™ t that can not be easily used in a sentence. If you need to have a page optimized for several different, unrelated keywords that are better able to create several different pages and re-write the body text on each page to match the keywords they are for optimization. This will cause each relevant page for the specific keyword and you will get better placement in search engines.
Basic SEO 7. Be patient. Even with a perfectly optimized website can take several months to get up in the search engine ranking. It is generally recommended to wait at least 90 days to 6 months to see how well a website is doing in the search engines. Furthermore, although it has made good to target a keyword or keyword combination note that search engines require sand ™ € t agree with you. Thus that to check your classification look at several different search terms that were found in her research and see how well your page is in placement. We hope you find that the chosen keywords are getting your site listed in the desired manner, showing that the SEO has worked well.
If you find that your page is better placed to a different keyword, you should examine your page code to see why and make adjustments. Maybe your page is to place more of a combination of keywords that weren t ™ €-centered, but still a good combination of its objectives. This gives an ideal opportunity to go with the new combination to achieve even higher place.
So start right now in your SEO. The longer you wait, the more long before your site shows well in search engines.
To conclude:
There is much more to SEO more than these 7 quick points, but this will get you started on the right path. Go through these steps and your web pages will be well positioned for any SEO you want to make to your site in the future.
About the Author
George Peirson is a successful Entrepreneur and Internet Trainer. He is the author of over 40 multimedia based tutorial training titles and several design articles. To get his Free e-Book “Web Design Tips†visit http://www.howtogurus.com
Article copyright 2008 George Peirson